Michael Cusack Centre is delighted to be part of the Digital That Delivers support programme that powers online excellence for tourism businesses. Part of Fáilte Ireland, this initiative focuses on increasing online visibility, better adopting digital technologies, making data-led decisions and supporting visitor experiences to implement an omnichannel distribution strategy so that booking systems are used to process direct bookings and the right third parties are in place for seamless online transactions.
This all sounds very technical but what this really means is that our visitors will experience a more engaging and user-friendly website that’s interactive, inspiring and informative. They can find all the relevant details and book tours and plan their visits with ease and efficiency.
As well as the Michael Cusack Centre, there are currently 245 other Irish tourism visitor experiences participating in this programme of digital transformation since 2022 who will graduate by the end of 2023.